Setanta Sports has become the official broadcaster of the Ukrainian Premier League (UPL). A $16.2 million deal will be valid for 3 seasons.
According to the contract, at least four matches will be shown live on the broadcaster’s linear channels in each round of fixtures. All matches will also be available live on Setanta Sports’ OTT streaming platform.
Additionally, two matches will be shown live on Setanta Sports’ Youtube channel, with all games available free of charge via this platform within 15 minutes of their conclusion.
Last season’s UPL was terminated in April having been unable to resume due to the Russian invasion, but domestic football is set to return in Ukraine behind closed doors with added security measures on Tuesday (August 23).
Setanta Sports is the leading sports television channel, its channels cover 14 countries in Europe and Asia, reaching up to 15.5 million households.
More than 2.5 million households in Ukraine have access to Setanta Sports’ linear channels, with the country’s population estimated at around 41 million.
The company has long-term premium sports rights in most of its territories and offers exclusive broadcasts of the most popular sports tournaments: English Premier League, La Liga, Bundesliga, Serie A, League 1, Euroleague and NBA, tennis tournaments, UFC, NHL, Formula 1 and more.
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