Representatives of the hockey club «Sibir» (Novosibirsk) announced the signing of a partnership agreement with the betting company Winline. The contract is valid for three years, that is, until the end of the 2024/2025 season.
As part of the partnership, the bookmaker’s brand will be integrated into the main events of the team. The betting operator’s logo will appear on the uniforms and training clothes of hockey players, and will also become an important element in the club’s media. In addition, new entertainment services and joint special projects for the club’s fans are planned.
Alexander Zapolskikh, Marketing Director of Winline, said: «Novosibirsk is a new city on the Winline map. We are extremely glad to see «Sibir» in our big sports family. The club is celebrating its 60th anniversary this year! It is in our interests to make sure that the hockey club leaves vivid memories in the hearts of the fans. This is a big challenge that we gratefully accept.»
The deal with the «Sibir» is the fourth Winline partnership agreement in hockey in recent years.
Winline is the largest legal bookmaker in Russia, it was founded in 2009 and has since become one of the fastest growing brands in Russia.
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