Parimatch has taken another step forward in the Premier League by signing a partnership with Newcastle United.
This means the St James’ Park side will join a group that includes Leicester City, Chelsea and Aston Villa, the latter recently extending their contracts by one season.
According to Parimatch, the agreements cover various areas of cooperation, with Aston Villa and Newcastle focusing on media rights, while Leicester and Chelsea focusing on offline and digital rights, tickets and hospitality, club merchandise and exclusive access to club assets.
Evgen Belousov, Deputy CEO at Parimatch Tech, commented: «Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride.
«The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights
We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.»
Dale Aitchison, Head of Commercial at Newcastle, added: «Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners.
We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season.»
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