Pariplay has been gaining momentum since October, after including the Kalamba Games line of arcade games in the development program of its studio Ignite.
A key incentive for Kalamba is to expand its presence in the regulated global market by choosing a portfolio distributed through the Pariplay affiliate network. This will allow games like Phat Cats Megaways to be available, completing Kalamba’s growth strategy.
This partnership will give Kalamba an opportunity to establish itself in markets such as the UK, Greece, Romania, Portugal, Italy and the US.
The Kalamba agreement is the latest in a series of commercial partnerships entered into by Pariplay.
Andrew Crosby, Chief Commercial Officer of Kalamba Games, said: «Striking this agreement with such a renowned aggregator like Pariplay is a significant moment for us.
The breadth of its network is extremely comprehensive and serves as a great platform for us to further our profile across some of the most exciting regions, including various US states, Canada, the UK, Romania and South America. We’re confident that our content will resonate with more players than ever as a result.»
Callum Harris, Director of Partnerships at Pariplay, added: «We’re delighted to welcome Kalamba Games via Ignite, our flexible turnkey development framework and are confident that it will further its development and deployment globally through our comprehensive set of igaming licences.»
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