Genius Sports is launching a new product called In-Play MultiBet ahead of the World Cup, giving sports bettors a new way to interact with players and increase revenue.
While multibets on the same match have become a popular product among bookies, In-Play MultiBet allows customers to place their bets after the match has started, giving them the option to bet on all goals, touchdowns and halftimes.
The new product will be launched for the upcoming FIFA World Cup and will be based on the highest quality real-time odds based on artificial intelligence and verified by the Genius Sports Live Trading service.
InPlay MultiBet will also be available for betting on the NFL, English Premier League, Liga MX and dozens of FIBA basketball and volleyball leagues.
Jack Davison, Chief Commercial Officer of Genius Sports, said: «Combining same game parlays with the unstoppable growth of in-play betting is a breakthrough innovation for us and our partners.
Starting with the biggest sports event of the year, the FIFA World Cup, InPlay MultiBet will enable our partners to unlock bigger margins and drive engagement between key match events and breaks.»
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