me88, an online betting platform, has signed former two-time Ultimate Fighting Championship champion Conor McGregor.
As part of the partnership, the Irish professional mixed martial artist will represent me88 as the official brand ambassador for Southeast Asia.
McGregor will work with me88 to promote the brand in Southeast Asia and will participate in a series of digital marketing events to increase brand awareness in the region.
The first UFC fighter to hold titles in two weight divisions at the same time, McGregor has hosted five of the six best-selling pay-per-view tournaments, and in 2017 took part in the biggest fight in the history of combat sports against Floyd Mayweather.
The combination is a partnership between Paradigm Sports, the global sports and entertainment agency and Conor McGregor’s talent management team, and me88’s Outlast Sports Entertainment.
James Snider, me88’s spokesperson, commented: «me88 is dedicated to being a reliable destination platform that serves the best variety of options for our members. Our tagline «play safe play me» exists for this very reason.
We are excited to work closely with Conor McGregor, with his dynamic presence as a fighter and personality and are looking forward to collaborating with him to engage more fight enthusiasts in the region on our platform.»
McGregor added: «It is an honour to join fists with me88 to help them expand their brand in Southeast Asia. I am very excited to be a part of more of their marketing initiatives as a brand ambassador, as well as to interact with more sports fans in the region and share my experience and knowledge in the field.»
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