Flutter Entertainment has confirmed that the Qatar competition will be the most popular betting event of the calendar year.
Sky Betting & Gaming, Paddy Power and Betfair UK (British and Irish sports betting, gaming and entertainment brands) expect total bets from fans in England and Wales to exceed £300m.
The group stated the following: «This will ultimately depend on the performance of certain teams, with Flutter’s FanDuel and Sportsbet brands set for greater customer engagement given that USA and Australia have both qualified for the tournament.»
Flutter stressed that the tournament has the potential to outperform the betting odds of the 2018 FIFA World Cup, considered the biggest sporting event in history.
The unique timing, location and atmosphere of the 2022 FIFA World Cup were some of the key factors that the risk and trade management team considered in evaluating the game and determining the tournament favorites.
Group Chief Trading Officer Dom Crosthwaite describes the key role risk and trading will have in Flutter during the World Cup, stating: «The World Cup is undoubtedly the biggest betting event of the year and everyone at Flutter shares the excitement of our customers as the tournament gets underway.
Our UK and Ireland brands are set to manage over £300m in stakes, but we expect global customer interest considering the involvement of countries such as the USA, Australia, Spain and Brazil – all important markets to Flutter.
With 9.5m average monthly players now engaging with our brands around the world, many of whom are likely to bet on their own country, our global Risk and Trading operation must provide a compelling World Cup proposition, distribute accurate prices and manage risk effectively across the Group. We look forward to seeing who wins the biggest prize in global sport.»Don’t forget to subscribe to our Telegram channel!