Gaming operators and betting companies face increasing requirements for online live games. Live streaming needs to be interactive, which means high-quality playback on all devices anywhere in the world where you are with low delay for an audience.
Another one is a higher quality of service and quality of experience, which means the service needs to be reliable and robust 24/7 operation anytime anywhere in the world. Additionally, easy integration into customer applications to create a unique branded environment for business applications is also an important part of live streaming, according to the nanocosmos’ CEO Oliver Lietz.
In the SBC podcast, Oliver looks at some of the most significant challenges that betting operators face now that the online space is continuing to grow:
“The most significant challenge has been the continued dominance and growth of mobile live gaming via browsers. Playing requires interaction, while interaction with a live dealer in real-time is only possible with ultra-low latency live video streaming. This has presented challenges for operators of live events, games, sports betting, and auctions, to ensure a seamless user experience when players are on the move.
“Any changes to network and bandwidth – like 3G to 5G to 4G to bad WiFi – can interrupt or even cut gameplay. Data metrics and analytics are also important business requirements to get insights into your quality of service around the globe.
“We also see more and more requirements to keep content protected and safe from misuse. Security and privacy concerns are rising for many business applications. These challenges have been met with the rise of new, innovative technologies we provide.”
This year nanocosmos also presented nanoStream Cloud Release 2022 – the new platform helps ease operators’ concerns with new features that ensure the lowest latency and highest stability of live content.
“Our technology automatically adapts to the device and network, to ensure high quality of service and quality of experience even in bad network conditions.
“Successful interactive live streaming is a combined effort making sure that each component works well together such as camera, ingest, player, delivery around the world, latency, etc. Plus data insight and metrics to understand how the stream that is provided offers the right quality to the right targets.
“Our approach is keeping the technology lightweight, easy to use, and integrated with a high quality of service and 100% stability for production use.”
The company also provides support with consulting to help customers run successful business applications. Nanocosmos works in close cooperation with its clients to identify market trends and needs for creating successful business applications.
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