Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.
BetMarket already has an existing relationship with Altenar, which has serviced the Bulgarian operator’s prop markets and virtual sports offering.
BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.
Aggelos Stravelas, Account Manager at Altenar, commented on the deal: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.
“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.”
Hristo Markov, Product Manager at BetMarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.”
Altenar is licensed in 13 major global markets, including certifications from the UKGC and MGA. The company has established itself as the sportsbook provider of choice for multiple leading operators.
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