William Hill has announced that it will donate all Eurovision betting profits to support resettled Ukrainians in the UK.
Profits will be donated to Support Ukraine — an initiative that provides humanitarian assistance to displaced Ukrainians living in the UK and their families abroad.
The final amount of the donation will be confirmed on 15 May after the Eurovision final.
William Hill spokesman Lee Phelps said: «We will be pledging 100% of our profits made on the Eurovision market to the brilliant Support Ukraine charity. If you place a bet on the Eurovision market this weekend, Ukraine will win regardless of if customer bet slips are successful.
«We must not forget the disasters Ukrainians are still battling through, and the continued support Ukrainians require both in their home country and for those who have sought refuge here in the UK.»
A spokesperson for Support Ukraine said the donation will be used to purchase life-saving supplies and provide support.
«We are immensely grateful for all the support Ukrainians have received from the UK and British people, and for their grand offer to host Eurovision on behalf of Ukraine,» said the spokesperson.
«The money will help provide necessities to those affected on or near to the front line and de-occupied territories, including medical aid such as medicine and much needed medical evacuation vehicles.»
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