The partnership agreement allows Kiron Interactive, a leading provider of virtual sports and number games, to complement its product line with a wide range of non-traditional ESA Gaming content. This content is designed to enhance cross-selling opportunities and fit seamlessly into the space between sports betting and casinos without competing with them.
In recent months, ESA Gaming has become popular in Europe, Africa and Latin America, presenting its unique offer to players in these regions.
Head of Marketing at ESA Gaming, Thomas Smallwood, said: “Kiron has a phenomenal reach in key target jurisdictions for us, and we’re delighted to be collaborating with them to introduce our portfolio to their partners”.
“We’re confident that our EasySwipe™ titles can add real value alongside Kiron’s award-winning offering and look forward to providing new player experiences across the globe.”
Steven Spartinos, Co-CEO at Kiron Interactive, said: “Our established virtual sports and numbers offering continues to excel, being an attractive alternative to traditional sports betting. ESA Gaming’s EasySwipe™ portfolio offers a similar appeal to players looking for quick-resolution alternative betting experiences”.
“We’re expanding the number of partners who are leveraging our experience and insight, and this agreement with ESA Gaming has huge positives for both parties. We’re excited for what the future holds for us both globally.”