William Hill has announced that Eric Cantona will head the marketing and advertising campaign called Who You Got?
Premier League and Manchester United legend Cantona will make his debut ahead of the start of the 2023/24 season and will be at the forefront of ATL (above the line) campaigns, online, digital and PSAs across the UK and Ireland.
UK bookmakers have noted that they are implementing a more «disruptive and distinctive» marketing strategy.
The campaign, which kicks off on August 2, will include several marketing elements to generate interest in the sports calendar.
Alexis Zamboglou, Managing Director of UK & Ireland at William Hill, said: «The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.
«In order to meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats, — Eric Cantona.»
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