Betway has announced the American tennis icon Andy Roddick as a new member of their Global Tennis Ambassador team.
The former world number one and US Open champion will provide exclusive information on key tournaments, matches and players on the world tennis calendar.
In his new role as the face of Betway Tennis, Roddick will be bringing tennis fans closer to new developments in the sport through his deep knowledge, expertise and understanding of the game.
The retired former professional tennis player will be writing a column on the major competitions for the Betway Insider.
“I’m delighted to be joining one of the world’s biggest betting brands and look forward to helping the tennis community with valuable insights as we approach some of the biggest global tournaments, particularly with the US Open on the horizon,” commented Roddick.
In addition to tennis, Betway has also developed a portfolio of sponsorship relationships across sports and teams, including the Premier League, La Liga, Cricket in Europe, and NBA and NHL in the US.
Andy Roddick joins the brand’s roster of sports ambassadors, which includes the likes of former Premier League player Robbie Keane and English Cricket legend Kevin Pietersen.
Betway CEO Anthony Werkman said: “It’s great to welcome Andy Roddick to our team of global ambassadors! Andy is a household name within tennis and his opinion and insight is going to be hugely valuable to readers of his column.
“Andy joins at an important time as we are also launching our new platform, ‘Advantage, Served’.
“As we know, our customers are driven by data and statistics and our new platform will offer cutting edge insights that will enhance the match experience to loyal tennis fans.”
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