The SBC Barcelona Summit invites 15,000 delegates to expose themselves to cutting-edge technological advances and trends that are shaping the future of the industry in the ‘Emerging Tech Zone’.
The event, which will take place from 19 to 21 September at Fira de Barcelona Montjuïc, will provide visitors with a dedicated exhibition space, networking opportunities and a conference focused on cutting-edge technology.
Participants will be able to enrich their knowledge in various areas such as the use of NFTs to increase player loyalty, the potential of blockchain for global online transactions, the impact of virtual platforms on traditional live browsing methods, and more.
The exhibition space will provide a unique opportunity to experience and interact with next generation transformational technologies, brands and services from major global companies and innovative start-ups. Confirmed zone participants include GumBallPay, Global Transaction Charge, CoinsPaid, Incode, Betting Software, PayGames, RiskScreen and Damex, as well as many others whose names have not yet been disclosed.
For those looking to upgrade their business in innovative ways, a dedicated networking area will be available as part of the event. Here participants will be able to connect with key strategic decision makers such as product and technology leaders, investors and representatives of promising start-ups.
Rasmus Sojmark, CEO & Founder of SBC, commented: “In a landscape where technology evolves at such a rate, we think it’s extremely important to provide delegates with a dedicated arena to remain at the forefront of the latest technological strides.
“Beyond the designated zone, this year’s agenda strongly highlights AI, web3, and an array of technological advancements. However, this platform is thoughtfully inclusive, serving companies of diverse backgrounds and interests. It provides a streamlined path for each participant to quickly adapt to the changing landscape, helping them stay current and avoid falling behind.”
The zone will also host the SBC First Pitch Barcelona, supported by Yolo Investments, where five startups from different industries will present their products and services to investors and the audience in attendance. This will give them the opportunity to win an exclusive prize package worth over €60,000.
“At SBC, we believe it is crucial to champion the future of the industry, and we are delighted to give promising start-up companies exposure on a global scale while ushering in the next generation of innovative technology and services,”- continued Sojmark .
On a dedicated stage within this zone two conference tracks will take place. The first day of the event will focus on the ‘Future Of Technology’ track that will shape the industry, such as artificial intelligence, digital ID wallets and potential brands. The second day will focus on ‘Technological Innovation’, including the application of advanced technologies to strengthen brands. Topics will include the importance of blockchain technology, NFTs and other key aspects.
The panel “Emerging Tech Toolbox – The Future of Open AI, Metaverse, Web 3.0” will examine the practical application of new technologies.
The panel will feature Chris McGowan (Head of Gaming, Scatters), Simon Lidzen (CEO & Co-Founder, Fast Track), Kate Parker (Head of Product Design, LiveScore Group) and Stefan Kovach (Founder & CEO, RARERTHINGS), alongside panel moderator Yonit Shvinkelstain (Co-Founder, Leverage). They will discuss the technologies of the metaverse, artificial intelligence and virtual reality, as well as consider the ethical aspects associated with working in the border areas of reality and fantasy.
‘The Future Of Search – Will Generative AI Alter Internet Habits?’, explores how the development of large language models such as ChatGPT can affect traditional search engines and web user habits.
Kristjan Farrugia (CPO, WKND), James Fox (Industry Manager, Google), Emilio Takas (Head of SEO, Kingbet), and panel moderator Mayank Kejriwal (AI Researcher & Author, University of Southern California), will have a discussion about how programs like ChatGPT can quickly become a go-to resource for information seekers and how this can affect our work with search engine optimization, as well as the value of cookies.
It is also worth noting that the event ‘Streamlining Integration: Mitigating Risks And Measuring Success’ will provide participants with information on how to effectively implement and evaluate new technologies.
Jim Parkins (Chief of Trading and Technology, SKS365), Nick Maroudas (Global CTO, Kwiff), Joel Cettina (Director of Product Management, Identity / CEO & Co-Founder, Flex Fantasy) and Sten Andersen (Chief of Innovation & Future Affairs, ATG) will discuss the risks associated with the introduction of new technologies, how to reduce them, as well as best methods for measuring the successful integration of technologies by brands.
In addition to the Emerging Tech, Blockchain & Metaverse zone, SBC Summit Barcelona members have the opportunity to visit other specialized zones: Sports Betting, Casino & iGaming, Affiliate, Payments & Compliance and the Marketing & Media.
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