Beter has revised the initial agreement with Betsson, adding a number of new elements and services, including the integration of the Betbazar B2B trading platform.
This renewed collaboration will allow Beter to provide unusual channels for hosting esports events, including internal ESportsBattle tournaments for games such as Counter-Strike: Global Offensive and Dota 2.
This portfolio will be joined by data on e-basketball, e-football, e-hockey and the Setka Cup table tennis tournaments.
Betsson Group will then be able to share this information with its brands and partner operators.
Evgeniy Bekker, Beter Esports General Manager, commented: “Beter has developed a broad portfolio of top-quality esports products that draw in the biggest operators in the business.
“Once they start working with us, it’s common for customers to want to add more of our products to their offering to maximise the potential they provide – and we’re delighted that Betsson has also chosen to do likewise.
“Esports betting continues to grow at pace and it’s great to see such an established sportsbook operator taking steps to improve its esports offering to players.”
Beter provides 24/7 uninterrupted streaming and provides live information and odds for over 33,000 events monthly.
“We’re looking forward to a fruitful extended partnership with Betsson that should also act as a signal to other operators that they need to unlock esports’ potential and offer their players a comprehensive selection of markets, odds and experiences,“ added Bekker.
Under the deal, Betbazar will provide Betsson with odds on over 25,000 live events worldwide.
Max Sevostianov, Betbazar CCO, noted: “This deal is the result of a year’s hard work between all three parties and we’re delighted with the fantastic roadmap we’ve created with Betsson for this expanded integration.
“We can’t wait to see these products go live on the Betsson platform and believe they’ll be absolutely key in helping them attract a new demographic of player.”
In a recent similar deal, Beter partnered with Digitain to provide odds to a sports betting provider.
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