Kambi Group has entered into an exclusive long-term agreement with Svenska Spel Sport & Casino, a leading operator in the regulated Swedish market, to create an online and retail betting company.
Kambi was selected by Svenska Spel Sport & Casino following a competitive tender process due to the strength of its flagship Complete Sportsbook product, commitment to maintaining high compliance standards and extensive experience in providing a variety of tools to improve operator capabilities, including price differentiation. This agreement is expected to have a significant financial impact from the second half of 2024.
In line with Kambi’s modular strategy, this omnichannel partnership will use Kambi’s Shape Games subsidiary as the front end for the new Svenska Spel Sport & Casino betting store, giving the operator control over the user experience and differentiating itself from competitors.
Kristian Nylén, Kambi’s Co-Founder and CEO, said: «Svenska Spel is widely recognised as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I am proud that we have been selected as the operator’s long-term sportsbook provider. As we continue to build commercial momentum and execute our long-term strategy, this partnership is a significant milestone for the business and will enable Kambi to further strengthen its position in one of our core markets.»
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