ESA Gaming has expanded its presence in the Balkans following the studio’s latest partnership with MaxBet in Serbia.
ESA Gaming, which will now be able to attract Serbian players, has agreed to integrate a full range of non-traditional games into the MaxBet online casino platform.
MaxBet, which has a 20% share of the Serbian online market, will receive EasySwipe content from ESA Gaming, including Pirate Mine, Goal Mine and Dragon Mine, as well as an upcoming series of word games to be added in the near future.
The deal is one of MaxBet’s first partnerships since Flutter Entertainment acquired a 51% stake late last month for €141 million, becoming the Serbian operator’s majority shareholder.
Thomas Smallwood, Head of Marketing at ESA Gaming, commented: «We’ve gained great momentum this year, significantly extending the reach of our content and adding numerous new markets to our repertoire.
«MaxBet is a fantastic partner as we debut in Serbia where we see great potential for further growth and we’re excited to introduce our games to local players for the first time.»
Vukašin Marelj, Head of Online Casino at MaxBet, added: «ESA Gaming’s portfolio is a great addition to our offering as we seek to diversify our product.
«Non-traditional casino content is becoming increasingly more popular and ESA Gaming provides a fantastic alternative to slots with their mobile-first and quick fire titles».
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