UFC®, the world’s leading mixed martial arts organization, and SPRIBE, developer of the innovative social game Aviator and renowned iGaming player, have announced a multi-year marketing partnership that will enable SPRIBE to generate significant revenue during the UFC’s biggest events.
Under the terms of the agreement, SPRIBE will receive prominent branding on select UFC and Fight Night pay-per-view events, including a spot on the world-famous Octagon® and brand integration into live television coverage. The agreement also includes the creation of a brand ambassador fund that will further develop partnerships through appearances, content and creative campaigns with UFC athletes.
SPRIBE was founded in 2018 and revolutionized the iGaming industry with the release of the innovative Vertical Crash game. The company is growing exponentially and SPRIBE games are now available through more than 2,000 operators worldwide. The company’s flagship game, Aviator, has become popular among generations Y and Z and has more than 10 million monthly active players. With an intuitive interface and engaging social interaction features, the innovative Aviator remains the number one game in the world.
The live broadcast of UFC 294: MAKHACHEV VS VOLKANOVSKI 2 will take place on Saturday, October 21 from Abu Dhabi. The main event features a rematch between lightweight champion Islam Makhachev and reigning welterweight champion Alexander Volkanovski, while the co-main event sees Khamzat Chmaev move up to middleweight to face world number one welterweight rankings.
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